Who we are

Boldly walking the journey with our tribe.

We are more than consultants. We are partners in transformation, guided by the belief that technology should move people and communities forward.

Our purpose

Why we exist.

We are boldly walking the journey with our tribe to generate value and move society forward through technology, guided by the belief that umuntu ngumuntu ngabantu, we are because of one another, and we generate more value than we capture.

Every engagement we walk is anchored in the outcomes you need to move. Technology is the means, never the brief.

Our values

Five beliefs that shape how we work.

Work as a Tribe

We win and lose together. We move as one, winning together, learning together, and lifting each other as we grow.

Unafraid and Safe

We are courageous because we belong. We create spaces where bold ideas can thrive and people feel genuinely seen.

Colour Outside the Lines

We disrupt through innovation. Africa has always innovated differently, and we build what does not yet exist.

Walking the Journey

We lead with empathy. Growth is a shared path. How we build matters as much as what we build.

Ubuntu Ngumuntu Ngabantu

I am because we are. We generate more value than we capture. Our humanity is our foundation.

Tribal leaders

The bench that walks the journey with you.

Leadership rooted in delivery, across banking, insurance, healthcare, pharmaceuticals and the technology platforms that power them.

Joel Maine

Joel Maine

Founder & CEO

A business technology consultant with experience in financial services and telecommunications. Across his career, Joel has worked in delivery, business development and account management, building trusted relationships through a consultative approach.

Tim Kirkelie

Tim Kirkelie

Executive for Advisory Services

Tim spearheads our advisory and consulting efforts, with a focus on the Pharmaceutical, MedTech, and Healthcare industries, with over 25 years experience of global leadership experience in the life sciences sector.

Tribal seniors

Meet our tribe members.

Tshidi Phangeni1

Tshidi Phangeni

Business Technology Consultant

Tshidi develops and implements Salesforce solutions across CPG, Financial Services, Insurance, Healthcare and Life Sciences. With strong expertise in Sales Cloud and Service Cloud, she has supported organisations in transforming business processes and enhancing customer engagement.

Lesego Makgoka2

Lesego Makgoka

Culture, Experience & Talent

Lesego is a dynamic, people-focused leader specialising in Culture, Employee Experience and Talent Acquisition. She builds inclusive, high-performing workplaces that foster collaboration, engagement and growth aligned with strategic objectives.

Gregory Dambuza3

Gregory Dambuza

Technical Consultant

Gregory brings expertise in Salesforce, nCino and enterprise solution delivery, with strong technical and DevOps capabilities. He has enhanced system integrations and delivered scalable enterprise applications across complex transformations.

Umazi Mbiko4

Umazi Mbiko

Business Technology Consultant

Umazi has a strong background in advisory and assurance services, with extensive experience delivering Salesforce implementations including Sales Cloud, Service Cloud and Financial Services Cloud within the financial services sector.

Our commitment

Equity, inclusion and BBBEE.

We believe technology and business should create meaningful change that reaches beyond the organisation and into the communities we serve. We are a proudly BBBEE-compliant Salesforce Partner.