At Ideation Lab, we believe business can drive meaningful change. As a Salesforce partner, we are committed to promoting equality, fostering an inclusive environment, and ensuring diverse talent has the opportunity to thrive.
Investing in Inclusive Growth:
Your South African Partner
We’re a Level 1 Broad-Based Black Economic Empowerment (B-BBEE) Contributor in South Africa, demonstrating our commitment to ethical business practices and equitable development. This certification aligns with global standards of corporate social responsibility, ensuring your partnership contributes to a more just and prosperous South Africa.
Committed to Equality
and Opportunity
Ideation Lab, as a Salesforce partner, fully aligns with Salesforce’s core value of equality. We believe in equal opportunity and respect for all, mirroring Salesforce’s commitment to inclusive environments and equitable practices. We leverage the Salesforce platform to empower diverse communities and ensure technology drives positive change. To further demonstrate our commitment to opportunity for all, we actively participate in initiatives like the Salesforce Talent Alliance and the YES for Youth Employment program in South Africa.
Executive Team
Joel Maine
Founder & CEO
Joel is a business technology consultant with experience in financial services and telecommunications. Over his consulting career, he has worked in delivery, business development, and account management. As a sales professional for the past four years, Joel has consistently met or exceeded his targets, using a consultative selling approach to build trusted relationships with stakeholders and clients.
Rosalind Beasley
Board Member & Co Founder
Rosalind has over 20 years of experience delivering technology innovation to various clients in highly regulated industries including Life Sciences, Energy & Utilities. She has extensive experience in the areas of IT strategy, business process improvement, analytics, and regulatory compliance. She holds a master’s degree from the University of Southern California (USC) and serves on on the board of multiple technology organizations.
